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Learning to be an editor

If you thought my job was all about inserting typos, commissioning features and playing Unreal Tournament, well, then you thought pretty much the same as me! But today I'm in Marlow attending a conference for all the editors at Future. Now, admittedly not many people go through their local magazine shop counting Future logos, so you may not realise quite how many magazines we make - suffice to say there are well over a hundred people here, all learning the latest theory about brand vs product.

Linux Format is…

Thanks to everyone who read about our informal reader survey in LXF 104 - vote are still coming in, and we won't really be taking any action for a few months yet just so that everyone worldwide has the chance to vote too.

The man behind the curtain

Millbank Tower

Time flies

Having had yesterday and Friday off as a national holiday, it's kinda hard to get back up to speed today. And this isn't helping.

Brainshare Day Two

Today has made Brainshare worthwhile for me, partly because I got to meet Miguel de Icaza again (he's always fun to talk to), but partly also because I got the chance to chat to Gerald Pfeifer. His job title is "Director, Inbound Product Management", which is Novell terminology for "the guy that handles SUSE Linux Enterprise Server".

Shooting hoops

(apologies for the picture quality; these are the RAW dumps from my camera)

We all went to see the Utah Jazz play the Toronto Raptors last night. I'm not a big basketball fan, but it was fun to watch the crowd go wild when the Jazz did anything remotely interesting.

Brainshare 08

Fun fact of the day: only ladies works as missionary tour guides in the Mormon Temple Square, because young men "were too rambunctious".

Just what is the Fossa Project?

I just canvassed some views from the IT hacks huddled away in the Brainshare press room. Asked the question, "what is Fossa?", here are the responses I got:

"Fossa is a noble attempt to demonstrate coherence in the Novell software portfolio." - Tom Sanders, Webwereld

"I know what Fossa is, but if I told you I'd have to kill you" - Emmet Ryan, ENN

"Fossa is a marketing ploy; more style than substance, at least at this point." - Peter Galli, eWeek

The Fossa Project

Dr Jeff Jaffe has just announced The Fossa Project. He pronounces it "Foss-a", and described the fossa as being a very agile animal from Madagascar. People were staring blankly until that description, because of course the non-Jeff-Jaffe part of the world pronounces it "foo-sa", as in the cute little beasties personified by Sascha Baron Cohen and friends in the cartoon movie Madagascar.

The Fossa Project: what is a simple bite on the butt among friends?

Sunny Salt Lake City

I'm out in Salt Lake City right now, attending Novell's Brainshare. Well, admittedly Brainshare hasn't started yet, so we spent the day skiing, and will shortly be going to a press dinner. Despite not having gone skiing in many years, I managed to fall over only twice, both of which were in the last 10 minutes when my muscles had basically just given up!

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