Every month, in preparing the LXF coverdisc, I search the net for hot new (and updated) Linux software. Freshmeat, HappyPenguin, KDE-Apps and other websites help greatly in this endeavour. However, I come across many individual project websites with problems - and fair enough, the developers are busy focusing on the code itself. But just a few tweaks can make all the difference to the immediate perception of a project, so here are my recommendations...
There are 18 jillion free software projects out there, so it's worth trying to get ahead of the crowd with a good website. And not just for individual downloaders: when I'm finding software for the disc, if your website is old, fiddly and full of typos, I'll pass it by. If it's up-to-date, clear and well maintained, your software will go out to 27,000 potential users!
Update 16 Nov: and one more thing! Do not, NOT, use a non-standard compression format like .xz unless absolutely necessary. If it reduces a massive ISO by a few hundred megabytes then fair enough, but I've just come across a 174K program in .xz format, and had to install another set of tools just to look at it. BAD!