When the distaff readership have complained about lack of beefcake in, for instance, Motor Cycle News or one or two of the camera magazines, the usual result has been for the editor to publish a photo of the ugliest example of the male species he can find, usually balding, beer belly and all, and say "happy now?", ie they still treat the whole thing as a big joke. Instead of being sensible and giving us …. now who would a lady of my, what shall we say, slightly more mature years, like to see …. Jenson Button? Christiano Ronaldo? Now that lad has got a body !! Or how about our own Paul Hudson with his shirt off?
I must apologise, I seem to have been affected by spending far too much time on Linux forums instead of getting on with my knitting.