Just having a look at the yougov website, you stick in a hobby/brand/interest/etc, and it will collate stats from people who associate themselves with it, it was interesting comparing the profiles of "Linux", "Microsoft Windows" and "Apple iMac" and was particularly struck by a couple of the comments in the "personality section", can you guess which of the three said:
- I buy some brands without even looking at the price.
- I don't like being told what to do.
and which described themselves as "on occasion, depressed"
If you've got a bit of time on your hands have a look.https://yougov.co.uk/profiler#/
I have been touched by his noodly appendage.