Reader profile

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All about our (your) readers

When you're writing for Linux Format, it might help if you have an idea of who our readers are. Here's a brief guide:

  • Launched: March 2000
  • Circulation: 20,000 (ABC: Jan - Dec 2014)
  • Nationality of readers: 2/5 UK, 2/5 N. American, 1/5 rest of the world
  • Readership: 30,000 (readership survey)
  • Readers per copy: 1.5
  • Frequency: 13 issues per year
  • Cover price: £6.49

Linux Format is a market-leading UK magazine dedicated to the Linux operating system. It was launched in March 2000 by Future Publishing, and has (as you have found) an accompanying website at

The magazine is a mix of news, features, interviews, reviews and practical tutorials from the world of free and open source software. To see what we've covered in previous issues, visit

Work and play

LXF is read by professionals and enthusiasts. The reader profile is:

  • Male: 98%
  • Average age: 42 years, six months

Many of our readers are retired, but 63% of our working readers work in an IT or IT-related role. Fourteen per cent are IT consultants and 19% systems developers or administrators. Two-thirds of our readers buy Linux Format for personal interest; the other third buy it for a combination of work and personal interest.

They spend an average of three hours and 50 minutes reading their copy, and 88% will keep their copy for reference.

Proud to be a geek...

How technical should you make your writing? Well, the commission should guide you, but you should feel safe to be fairly technical. In a recent readership survey, 30% of readers defined themselves as Linux novices, and 55% classified themselves as intermediate. Half of our readers have been using Linux for over three years.

Linux nation

As for where our readers are, Linux Format is sold heavily overseas. In fact, more copies of Linux Format are sold outside the UK than in the UK. Our largest overseas markets are the US, Australia, Canada and Norway. We receive letters from readers in many, many more countries, reflecting the international nature of Linux. We write in British English (which means -ise spellings, for example), but occasionally we will rewrite jokes or cultural references if we think they will bemuse or offend our overseas readers.

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